Pick winners with data, not gut feel
Product leads arrive daily with data attached. Every new product runs one review-gated pipeline from test to launch — and when it stalls, you see exactly where and who owns it.
Data over gut
Product research without the endless scrolling
Leads come to you, candidates live in one pool, and every new product has someone watching it from day one.
Daily Product Leads: candidates delivered to your desk
Your researchers' real pain isn't a lack of ideas — it's spending every morning scrolling marketplaces hoping to stumble on one. YingQiao pushes data-backed candidates to your development team every single day. Open the system and today's shortlist is already waiting, with numbers to judge it by. The blind-scrolling step is simply gone; what replaces it is a list you can evaluate item by item.
Selection Pool: whoever picks it, owns it
When candidates live in personal spreadsheets and browser bookmarks, six months later nobody remembers who proposed what. YingQiao gathers every candidate into one shared pool, where the team submits volume estimates, runs evaluations, and assigns a lead owner. From the day a product enters the pool it has a name attached — how it performs later is nobody's mystery and somebody's responsibility.
Full-Chain Tracking: see exactly where it's stuck
The most common way a new product dies is quietly, stuck halfway with nobody noticing. YingQiao gives every new product a timeline — selection, purchasing, shipping, listing, first sale — with an owner on every step and blockers flagged. You used to @-people in group chat asking 'where is it now?'; now you open one page and see whose desk it's sitting on and for how long.
One pipeline
Test to pool, with a review at every gate
The path every new product should follow, laid out so nobody can skip a step or forget one.
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1
Launch the test
A candidate goes live as a small, controlled test. No more products quietly listed by whoever felt like it — every test starts inside the pipeline, on the record.
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2
Read the scorecard
During the test window, the New Product Data page records how it actually sells. Nobody exports order sheets or asks around for numbers — the sales scorecard builds itself, and good or bad is right there in the data.
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3
Pass the review
Test results go through a formal review inside the system: who approved, when, and based on what numbers, all recorded. Nothing advances on a hallway 'looks fine to me.'
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4
Enter the pool with a volume plan
Products that pass get a volume estimate and move into the selection pool, with a lead owner assigned. From here it heads into real stocking and selling — with a clean paper trail behind every decision.
Pre-launch gates
The guesswork steps, turned into sign-offs
Pricing and customs are the two mistakes that cost real money — so both get reviewed before anything goes live.
Pricing Review
Cost, fees, and target margin get calculated and reviewed before a price goes live. No more operators typing in a number that 'felt about right' — the math sits on the table, and the listing launches only after sign-off.
Customs Pre-check
Compliance gets verified before the listing goes up, using the same review shared with the supply chain module. Far better than discovering at the port that your goods can't clear — the risk is cleared out before launch, not after shipment.
A record at every step
Every stage of the pipeline requires an approval, and the system remembers who signed off and when. When something goes wrong later, you trace it back through the records instead of reconstructing it from memory and chat history.
Old way vs. now
Six chores your team stops doing
Same work — but the system does the watching, instead of your people.
Finding products
Old way: the whole team scrolls marketplaces until their eyes glaze over. Now: leads arrive daily with data attached, ready to evaluate.
Evaluating and volume planning
Old way: spreadsheets emailed back and forth, versions never matching. Now: one shared selection pool, the whole team looking at the same numbers.
Judging a test
Old way: 'feels like it's doing okay.' Now: the test scorecard is on screen and the data makes the call.
Chasing progress
Old way: @-ing people in group chat to ask where things stand. Now: a timeline with flagged blockers shows exactly whose desk it's stuck on.
Setting prices
Old way: a number pulled from thin air. Now: cost, fees, and target margin calculated and reviewed before anything launches.
Customs
Old way: remembering compliance after the goods have shipped. Now: pre-checked before listing, with risks caught while they're still cheap to fix.
FAQ
What sellers actually ask us
Straight answers to the doubts we hear most.
Won't all these reviews slow down our launches?
The reviews aren't extra work — they're decisions your team already makes, moved out of group chat and into the system. Approving takes one click, which beats waiting for someone to reply in a thread. And when something genuinely stalls, the tracking page shows exactly where, so you chase one person instead of pinging everyone.
How do I know if a new product is testing well?
Open its scorecard. Test-phase sales and their trend are recorded automatically, so keep-or-kill becomes a decision made on numbers — not on whoever argues loudest in the meeting.
What happens when a product gets stuck halfway?
Every new product has a timeline covering selection, purchasing, shipping, listing, and first sale — each step with an owner. Where it's stuck, how long it's been stuck, and who to ask are all on one page. No more calling around department by department.
We're a small team. Is this overkill?
Small teams get hurt the most when a product silently dies halfway — because nobody's job is to notice. This pipeline is that person. The smaller the team, the more it saves you, since no one has to maintain a tracking spreadsheet on the side.
Talk about your stores?
Reach us on WeChat or phone. We check fit first — no hard sell.
Contact us